Allbirds and Shake Shack

May 2018

Burgers and shoes, together at last. For one day only, we set up shop at the original Shake Shack in Madison Square Park. There, we created an art installation and offered a pretty sweet deal: one-of-a-kind Shake Shack Tree Runners, a custom limited edition lace kit, and a Hokey Pokey milkshake, inspired by the flavors of New Zealand.

Collaborating with a burger joint might seem random at first, but we share a lot of values with Shake Shack. Like us, they’re committed to making better things in a better way—it starts with their ingredients and spans into building up local communities while empowering small businesses and creatives.