ALLBIRDS AND OLIVIA RUBIN REVEAL PASTEL-POWERED SNEAKER COLLABORATION
Allbirds, the B Corp footwear brand, has announced its latest partnership with London-based fashion designer Olivia Rubin.
Using Allbirds’s Riser silhouette as a canvas, Rubin injected her signature pastel aesthetic to perfectly embody playful, dopamine dressing just in time for summer. Taking inspiration from the iconic neighbourhood of London’s Notting Hill, the goal was to give the Riser a joyful makeover, taking cues from the pink, green and pale blue townhouses. With its sharp angles, accentuated edges, and purposeful details, the Riser collides seamlessly with Rubin's kaleidoscopic design language.
Underpinned by Allbirds’s signature comfort credentials, the shoe features the brand’s suite of natural materials:
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The upper is made with organic cotton and ZQ-certified merino wool, the gold standard in animal welfare and environmental stewardship.
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The pink TENCEL™ Lyocell ripstop tongue, derived from low-carbon eucalyptus tree fibre, features the Olivia Rubin logo and complements the purple, yellow and mint green edging.
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The natural rubber sole has a rainbow camouflage pattern and hugs the SweetFoam® midsole, which is made with carbon negative, sugarcane-derived green EVA.
“Olivia brought so much energy to Allbirds and we’ve really enjoyed pushing her ideas. What I love about this shoe is that it has a 360 degree style, where you just keep turning it and something else is happening,” said Spencer Wyatt, Director of Concepts and Surface Design at Allbirds. “The Riser provided us with the perfect white canvas because of the multi-textured materials and components. It allowed us to apply Olivia’s color palette in a way that recreates her aesthetic.”
“‘I am beyond thrilled to be working on my first ever worldwide sneaker collaboration with Allbirds; a brand who I admire for both their sustainability values and their slick design vision. It has been a dream to create a unisex sneaker in my signature pastel colors all made with natural fabrics. I cannot wait to wear them and see them enjoyed by customers all over the globe,” said Olivia Rubin.
Allbirds, whose mission is to tackle climate change through better business, believes that optimism and impactful storytelling is the key to shifting mindsets when it comes to sustainability. By partnering up with Olivia Rubin, a brand that’s working towards a more sustainable future by minimizing waste and over-production, Allbirds wants to showcase that feel-good fashion can have a lighter environmental footprint, too.
The Allbirds x Olivia Rubin Riser will retail at $140 and will be available in full sizes across men’s and women’s, online at www.allbirds.com, and in select stores from 18th July.
About Allbirds, Inc.: Dreamed up in New Zealand, Allbirds launched in San Francisco in 2016 with the ethos of using natural materials to create the world’s most comfortable shoes. With carbon reduction as its north star, Allbirds is paving the way for a more sustainable approach to business through product innovation, industry collaboration (like open sourcing its footprint calculator) and being the first footwear brand to carbon label all of its products. www.allbirds.com
About Olivia Rubin: Olivia Rubin launched her first womenswear line after graduating from the world-renowned Central Saint Martin’s College in London. Her final collection was chosen for the prestigious press show and won immediate attention from the press who cited her printed designs as one of the ‘standout collections’. Her persistence and enthusiasm scored her work with Alexander McQueen, Dior and John Galliano in Paris, where she assisted with Galliano’s main line collections, designing prints that were chosen for his womenswear lines. After taking a few years out to focus on her family, Rubin returned with a revived brand, bringing back her unique take on modern femininity and focusing on bestselling dresses, standout skirts and brightly colored prints. Rubin’s penchant for rainbows built her a strong industry presence in a short space of time. The brand is a regular in leading international fashion titles and is fast-gaining global recognition for its joyful designs in signature colors.
