ALLBIRDS UNVEILS DESIGN OF WORLD’S FIRST NET ZERO CARBON SHOE – IMMEDIATELY CALLS ON FOOTWEAR INDUSTRY TO COPY IT
COPENHAGEN: Today, Allbirds revealed its highly anticipated M0.0NSHOT, the world’s first net zero carbon shoe — and is already urging the rest of the fashion industry to follow suit by giving away its entire toolkit.
The high-top shoe boasts a landmark carbon footprint of net 0.0 kg CO₂e. Carbon negative, regenerative wool wraps the entirety of the M0.0NSHOT for a striking, uniform look.
Allbirds co-founder Tim Brown took to the stage at the Global Fashion Summit in Copenhagen to unveil the shoe and challenge competitors in the audience to create their own versions. To help them do so, Allbirds is open-sourcing the M0.0NSHOT methodology via its ‘Recipe B0.0K’: a toolkit detailing every step of the process — from materials and manufacturing, to transportation, end-of-life, and carbon footprint calculation.
The toolkit was distributed to thousands of Global Fashion Summit attendees and is now available on the Allbirds website for anyone to download – and, hopefully, implement.
“This is one small step for Allbirds – but it could be one giant leap for the footwear industry, if others join us. Unlike the space ‘race’, this is a relay – we’re all on the same side,” said Tim Brown.
“M0.0NSHOT is Allbirds’ greatest achievement, but it’s meaningless without others taking action: which is why we felt compelled to open-source our learnings, so others can pick up the baton and take us forward.”
SUPER NATURAL MATERIALS
Launching commercially in Autumn 2024, M0.0NSHOT is the result of years of work and Allbirds’ unwavering focus on reducing carbon across its business and products. In 2018, the brand introduced SweetFoam® — a midsole foam made with carbon-negative, sugarcane-derived green EVA — which informed the new foam used in M0.0NSHOT.
Then in 2020, Allbirds became the first fashion brand to label its products with carbon footprints. A year later, it partnered with adidas to co-create what was, at the time, the lowest carbon shoe ever made: the Adizero x Allbirds.
After that, designing a net zero carbon shoe became the natural next step. The Allbirds Futures Team — a cross-functional innovation unit — took on the challenge in 2022, drawing on all the brand’s previous learnings to create M0.0NSHOT.
This achievement was made possible by:
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An upper made with carbon-negative regenerative wool, sourced from Lake Hāwea Station in New Zealand. The minimalist design heroes this super natural material — a full-circle moment for a brand born from a wool shoe.
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A midsole crafted from Allbirds’ SuperLight Foam — a carbon-negative, bio-based foam made with sugarcane and formed via supercritical foaming.
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Moulded components, including a logo made from methane-capture bioplastic in partnership with Mango Materials.
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Sugarcane-based polyethylene packaging — a carbon-negative material — reducing both weight and space needed during transport.
“We didn’t just make the world’s first net zero carbon shoe. We also made the second, third, fourth net zero carbon shoe, and so on, as we explored different prototypes to define a unique visual identity for this milestone,” said Jamie McLellan, design lead on the project.
“As we imagined this ‘shoe of the future’, we knew M0.0NSHOT couldn’t look like something from the past. We haven’t just reimagined the science of a sustainable shoe — we’ve reimagined the design too.”
To learn more about M0.0NSHOT and access the toolkit, visit:
https://www.allbirds.com/pages/moonshot-zero-carbon-shoes
